Any cyclist knows that it's not

GIANT - The world's largest bicycle manufacturer with ranges for all sorts of riders on all sorts of terrains, from the ARX range for children, to the Anthem full suspension mountain bike, and the TCR road bikes.

LIV - The only comprehensive cycling brand dedicated solely to women. Liv design and build innovative bikes that fit and perform at the highest level, for all ability of rider.

FROG BIKES - Frog Bikes are not just scaled down versions of adult bikes. Instead they are lightweight and specifically designed for the anatomy of a child.

MERIDA - Merida have been one of the world's largest bike manufacturers for decades. Merida bikes have been designed to withstand the most demanding trails, the steepest climbs, the heaviest loads, the fastest races and years of commuting.

WHYTE - A proudly British company who do a vast amount of development work in the uniquely British conditions, so that you can be sure that every Whyte is designed to work at its best whenever you need it to.

BIANCHI - Specialists in road bikes, Bianchi's wide range of products can meet the needs of the professional and the casual rider, one who loves nature or one who simply wants to move quickly through urban traffic.